ECO Learning is a consultancy and professional learning process based on biomimetics that seeks to unite the complexity of nature with human innovation. The consultancy is aimed at professionals from different areas who seek to develop skills, both personal and professional, through approaches and perspectives that go beyond the traditional.
The branding project was inspired by the balance and uniqueness of natural ecosystems, reflecting the ongoing search for an identity that not only respects but is also inspired by the wisdom of nature.
Our immersion was based on the study of relationships between nature and design, analyzing patterns, shapes, colors, and textures, with the incorporation of organic and abstract forms that refer to nature and human identity, transmitting Eco's unique and innovative approach.
Biomimicry involves complex and interdisciplinary concepts, which can be difficult to communicate in a simple and understandable way. The challenge of the project was to translate the approach into an accessible language so that it is understandable how it can be applied in different areas of activity.
The logo is dynamic and delicate, with a set of interchangeable shapes and colors, used to represent the different path possibilities provided by biomimicry, which despite being multiple, is intrinsically linked to a single essence. A sober and contrasting palette of colors reflects the exuberance and character of the brand. The project has a solid but also flexible visual base, which allows the brand to evolve and adapt to new discoveries and trends in the field, remaining relevant over time and like nature, in constant evolution.
The photography is natural with the aim of showing real people in cooperative and learning environments, capturing the energy and community spirit, while conveying the seriousness and professionalism of the brand, without losing its essence.
The messages used in all ECO communications are inviting and environmentally friendly, using an engaging tone of voice that resonates with the connective link between humans, society, and nature
