Born in Rio de Janeiro, COB3 is much more than a production company: it is an epicenter of creativity, innovation and renewal narratives. Therefore, it projects an identity bold enough to live up to its ambitions.
Their branding project tasked us with the mission of shaping a visual narrative that reflected their disruptive and timeless vision in the field of independent cultural production
The naming carries with it its history, which began in cast meetings on the penthouse (cobertura in Portuguese) nº1003 of a traditional building in Copacabana. The translation of the ideas that built its pillars is manifested in the authenticity and timeless minimalism of its identity.
The logo merges geometry and three-dimensionality, capturing the balance between premium quality and the confident swag the brand wants to be known for.
The primary colors of white and black (simplicity and minimalism) contrast with the warm and sober tone of red which, in a playful way, reflects energy and willingness to change new ideas and perspectives without losing seriousness.
The typographic system is composed of several weights of the same font - modern and unorthodox - Campton aligns with the unconventional and versatile quality of COB3.
With an iconic identity, COB3 is prepared to transcend the limits of convention, acting as a catalyst for promoting diversity and innovation in the cultural scene, fostering a new vision of the arts.
Comments