The Miller Group is a non-profit organization dedicated to transforming lives and communities, focusing its efforts on fulfilling the fundamental right to decent housing for people with special needs.
Based in New Jersey, Miller Group Home believes that everyone has the right to live in a safe, accessible environment adapted to their particularities.
Its objective is to promote social inclusion and equality by removing the physical and social barriers that often prevent individuals with special needs from benefiting from a full quality of life.
To create the Miller Group Home logo, we sought to capture the essence of its mission: a group of people united by affection and compassion, working tirelessly to promote inclusion and refuge. The result is a logo that reflects unity and solidarity, conveying the message that together we are stronger.
We chose a clean, contemporary sans serif font, Buenos Aires by Luzi Type, which features organic letterforms that don't feel corporate or clinical, keeping in line with Miller Group Home's welcoming and humanitarian approach.
The color scheme finds tones that reflect the nature of the organization. The light tones symbolize the hope, tenderness, and energy that Miller Group Home brings to the lives of those whom they access. While the dark and grayish blue represents the serenity and stability that the organization provides to people with special needs.
This case is a testament to design's ability to create emotional networks and convey core values. Reminding us that together, we are transforming lives and communities, one design at a time.
